With Matthew Frost acting as Matthew Frost, the ordinary becomes extraordinary.
Blending the efficiency of a commercial film with a touch of humour and the fashion world’s tendency to take itself too seriously, Matthew Frost creates a genre all his own.
Bringing us into his NYC radius, the esteemed filmmaker experiences things from the other side of the camera. Directed by Adam Beck and Paul Johnston, Matthew weaves his inimitable touch of satire into everyday happenings.
His modus operandi: leaving just enough room for those “I don’t know what the fuck is going to happen” moments. Slap a little bit of music on there and milling about has never looked so good.
ABOUT A NEW BREED
Times are changing, and a new breed of artists are closing the gap on their ambitions; relieved of obstacles that were hindering a decade ago. When a musician’s Soundcloud uploads turn into a world tour, and a photographer’s steady Instagram following evolves into an international campaign, it’s clear to see that more than ever, being a creator is synonymous with being self-made.